A weather report, not a tip service
There's a category difference between a weather report and a tip. A weather report tells you the pressure is dropping and the wind is turning; what you wear, whether you sail, whether you stay home, that's yours. A tip tells you what to do and quietly takes the credit or the blame. Orion is firmly the first thing, and we recently made sure our language reflects it all the way down.
Why the words matter
You can frame something as "conditions, not calls" in your marketing and then undercut it everywhere in the product with the vocabulary of a tip service: "buy signal", "sell signal", "strong buy". The words do quiet work. "Signal" implies an instruction. "Buy" and "sell" are instructions outright. If every reading is dressed in that language, the framing is just a disclaimer bolted onto a tip sheet.
So we changed the vocabulary across the entire engine and site:
- Directions are bullish and bearish, never buy and sell.
- Individual reads are readings or conditions, never signals.
- Forces are accumulation and distribution, demand and supply, the language of what the market is doing, not what you should do about it.
Even the disavowals got reworded. "This is not a buy or sell signal" still contains the exact words we're trying to avoid; "this is not a directive to act" actually means it.
A reading describes a force in the market. It never tells you what to do about it. If a word smuggles an instruction back in, it does not belong in a reading.
Not just cosmetics
This isn't only about tone or legal posture, though it is both. It's about keeping our own thinking honest. When you stop letting yourself write "buy signal", you are forced to say what you actually observed, "leverage is stretched and the crowd is one-sided at a high", which is more useful and more truthful than a one-word instruction. The language constrains the product toward description and away from prescription.
What you get instead
You get a running read of the market's conditions across several independent lenses, each one a description of a force in play, each scored later against what price actually did. What you do with that read is entirely yours, because it was never a call to begin with. A weather station doesn't tell you to sail. It tells you what the sky is doing, and trusts you to decide.
For the method these readings come from, see How Orion reads the market, or the discipline behind them in The both-sides rule.